Core lender matching criteria
Lender matching starts with a simple question: does this deal fit the lender's box? A broker needs structured criteria to answer that quickly.
- Loan purpose and property type.
- State, county, or market coverage.
- Minimum and maximum loan amount.
- Loan-to-value, loan-to-cost, and after-repair-value limits.
- Borrower experience, credit profile, liquidity, and entity requirements.
Property and geography criteria
Some lenders are strong in certain markets or property types and avoid others. Track this clearly so the broker does not waste time sending a mismatch.
Geography
States, metro areas, rural restrictions, judicial foreclosure concerns, and market-specific limits.
Property type
Single-family, multifamily, mixed-use, commercial, land, rental, rehab, or construction collateral.
Loan structure criteria
- Minimum and maximum loan size.
- Maximum leverage based on purchase price, value, cost, or ARV.
- Interest rate, points, fees, and minimum yield requirements.
- Term length, extension options, draw structure, and prepayment terms.
- Whether the lender funds rehab, construction, or only acquisition.
Borrower profile criteria
Private money lenders often care about borrower experience and execution capacity. Brokers should capture this early in the application.
- Borrower track record and similar completed projects.
- Credit, liquidity, and reserves where required.
- Entity structure and guarantor expectations.
- Exit strategy credibility and timeline.
Document and workflow criteria
Lender matching is not only about whether a lender likes the deal. It also includes whether the broker can deliver the right package in the lender's preferred format.
- Lender-specific document templates.
- Required application fields and underwriting forms.
- Quote request process and preferred contact method.
- Turnaround time and decision process.
Lending Automator helps brokers organize lender profiles, match deal data to requirements, and request quotes from matching lenders.