About Us

Built for the
Private Money, Hard Money, and Commercial Industry

We're a fintech startup on a mission to modernize the private money, hard money, and commercial lending process — combining deep industry knowledge with technology that actually works the way brokers do.

Our Values

Excellence, integrity,
and customer satisfaction.

These aren't just words on a wall. They're the principles behind every feature we build and every support call we answer.

Excellence
We build software that private money, hard money, and commercial professionals can rely on — every workflow, every feature, every interaction designed to make your job easier.
Integrity
We handle sensitive financial data with the highest standards of security. Transparent pricing, honest communication, no hidden agendas.
Customer Satisfaction
We actively listen to our users. Every major feature was built because a broker asked for it. Your feedback shapes the product roadmap.
Our Story

How we got here.

Lending Automator was formed in 2023 with a simple observation: private money, hard money, and commercial brokers were managing complex loan pipelines with a patchwork of spreadsheets, emails, and phone calls. Software built for banks didn't fit. Generic CRMs didn't understand the workflow. So we built something from the ground up.

Development began immediately after the company was formed. We spent 2023 and early 2024 in deep collaboration with active brokers — learning the nuances of hard money origination, lender relationships, document management, and the unique compliance requirements of business-purpose lending.

The Beta launched in early 2024 and the full production platform went live in September 2024. Our patent-pending Virtual Processor™ technology was one of the most requested features — brokers wanted automation that worked like a dedicated loan processor, not just another notification system.

We're headquartered in Norwich, Connecticut and proud of the industry we serve. Private money, hard money, and commercial lending move fast. We built software that keeps up.

Get in Touch

We'd love to
hear from you.

Real humans answer our phones and reply to every email. We attend industry conferences throughout the year — reach out and say hello.

Phone
Address
66 Franklin Street
Norwich, CT 06360

See what Lending Automator
can do for your business.

Get started or book a demo and we'll walk you through the platform personally.